SOUTH East tourism chiefs have chosen a Tunbridge Wells based marketing and public relations consultancy to spearhead a new campaign aimed at attracting short-break visitors to the region.

Maxim PR and Marketing, of St John's Road, will promote South East Breaks 2003 for the South East England Tourist Board (SEETB) and its regional partners.

The campaign will be officially launched in January with the publication of a brochure highlighting the diverse destinations to be discovered in Kent, Surrey, and Sussex.