Returning EastEnders tough guy Ross Kemp is opening Go Outdoors in Chatham, Medway’s newest superstore.

The actor, who is soon to return to his role as Grant Mitchell in the soap, will perform the honours at 9am on Easter Saturday.

Kemp will then meet fans and take part in a Q and A session at the former Tesco supermarket in The Brook.

The author and award-winning investigative journalist, said: “Adventure and pushing my limits is my passion, so it’s great to see a place like GO Outdoors open in Chatham, where everyone can find what they need for their own adventures.

"I’m excited to help GO Outdoors celebrate the opening of their 55th store and to share some of my best adventure stories with the Chatham community."

Kmfm will join Ross at the new store, offering people the chance to take part in a £250 Easter Egg hunt, with more than £1,000 worth of prizes to be won throughout the day.

GO Outdoors will be offering a special discount of 15% off everything in store and a free discount card worth £5 over the weekend as part of the opening celebrations and will employ 60 staff.

The company was founded in 1998 and has grown to become the UK’s largest retailer of outdoor equipment and clothing offering customers everything under one roof for enjoyment of the great outdoors.

The 40,000 sq ft store will offer clothing and equipment for a range of activities including camping, walking, climbing, riding, fishing, skiing and running, as well as launching the new cycling concept within store.

The company employs over 1,800 outdoors enthusiasts who are responsible for safeguarding GO Outdoors’ core principle of ‘inspiring others to get outdoors for less and love it as much as we do’.

Chris Matthews, GO Outdoors chief executive, said: “We are delighted to be opening our 55th store, in Chatham.

“Our superstore will stock a huge range of outdoor gear at great prices, allowing our customers in west Kent to explore the great outdoors for less.”

The closest stores to Medway are currently in Thurrock and Canterbury.

Tesco had been in Chatham since the 1970s and 121 people lost their jobs when the supermarket closed its doors in the town.

The branch was shut down as part of a company-wide cull to cut costs, with 42 other Tesco stores across the country also closing.

Last year the supermarket giant reported the worst results in its 107-year history, with a pre-tax loss of £6.4 billion for the year to the end of February.

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