The county's only Nike store has finally reopened following a months-long refurbishment - but heavy snow put many shoppers off attending the unveiling.

Large queues were expected at Ashford Designer Outlet this morning as the sportswear giant took the wraps off its updated home.

But with a weather warning in place and snow covering the car park, only a handful of shoppers braved the 9am opening, which featured a live DJ set.

The shop, now called Nike Unite, has expanded into the former Lyle and Scott and Caffe Nero units - both of which have moved to different spots at the Outlet.

The Scottish knitwear brand has now moved to the other end of the Outlet, while Caffe Nero has shifted closer to the centre's main entrance, allowing Nike to take up the space.

It is now the centre's second-largest unit, behind only Polo Ralph Lauren.

“It’s a really impressive concept which allows space for the brand’s latest ‘Unite’ retail experience,” said Peter Heritage of the Designer Outlet.

“Unite is a community-focused offer from the brand, which aims to help locals connect more closely with sport and gives the option for locally curated products reflecting the interest of Ashford and the south east.”

The opening comes months after Adidas moved to a new site by the Designer Outlet's main entrance.