Two window displays in Ashford's Debenhams store are advertising a 'Back to School' promotion ... even though primary schools across the borough don't break up for summer until the middle of next week.

The displays in windows fronting Elwick Road and Bank Street show child mannequins dressed in new uniforms, ready to start school again in September.

The promotional wording encourages parents to select uniform from Debenhams' widest ever stock choice and order it online.

But it's definitely encouraging parents to get in early as while some secondary schools broke up for the summer on Friday most primary schools in the Ashford area don't finish until Tuesday or Wednesday.

The 'Back to School' windows were spotted on Saturday morning by Kentish Express news editor Alastair Irvine.

He said: "I was a bit surprised to see references to 'Back to School' when most children haven't even started their summer holidays yet. There's nothing like being prepared but this does seem a bit early.

"But, who knows, perhaps you do have to order early to get the type of uniform you want and in the right size. The Christmas countdown starts earlier each year so maybe it's the same with uniforms now."