A new store has opened at Ashford Designer Outlet.

Ben Sherman, the popular menswear brand, has returned to the centre.

It has replaced the Jeff Banks store, also run by the same clothing group BMB.

A Ben Sherman store was last at the Designer Outlet between 2005 and 2010.

In 2013, the brand celebrated 50 years of British style culture.

It now presents contemporary menswear, with stores in cities around the world.

Ben Sherman shirts are often deemed iconic, adopted by youth culture and style movements from the Mods of the 1960’s, appealing to young and older generations.