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H&M says it has no comment to make on rumours its two-storey shop in Ashford is going to close.
The Swedish fashion retailer opened in the County Square shopping centre in 2008 as part of the mall's multi-million pound extension.
But speculation suggests bosses are not planning to renew their lease on the unit, which overlooks the town's abandoned Debenhams.
A 'final sale' sign has been put up in the front window and on racks around the store, with a 70% discount offered on some items.
When approached by KentOnline, a spokesman said "we have no comment to make regarding H&M Ashford at this time".
"H&M Ashford remains incredibly important to us and our loyal customers there," they added.
A spokesman for County Square issued a similar statement, saying they are "unable to comment at this time".
Last year, H&M revealed plans to shut more than 200 stores, but figures released last week showed the company enjoyed a large increase in profit in 2021.
The future of County Square as a whole remains unclear after the site was put on the market for £13.5m last year.