Europe's largest roof tent was given a blue make-over in order to celebrate all things denim.

The stunt launched this month's Denim Icons campaign at the Ashford Designer Outlet, in Kimberley Way.

The fashion event will see the shopping centre host special workshops, double discount days and treasure hunts in order to promote the popular material.

Centre manager David Maddison said: "We’re really excited to be celebrating all things denim this season at the outlet.

"Denim is a wardrobe staple that is forever stylish and continues to defy decades and trends.

"Denim Icons will inspire our shoppers to be inspired to wear denim in way that represents their style, through exclusive savings and promotions."

The Denim Icons campaign, which will run until November 2, is being supported by British actress Ashley Madekwe, who stars in TV show Revenge, lifestyle blogger Shini Park and model Sebastian Sauvé.