A chain clothing brand with a British and nautical heritage will soon throw open the doors of its latest Kent.

Crew Clothing, known for smart casual, boating-inspired looks, will welcome customers at Whitefriars in Canterbury this Thursday (May 16).

The new 1112-square-foot shop will create seven new jobs.

It is moving into unit 18, which was previously occupied by Ecco shoe store.

The first 20 shoppers through the door will receive a £10 discount voucher and there will be bespoke goody bags for those who spend over £75.

Staff will also host the chance to win a £100 gift card.

It will be the fifth branch in Kent, joining those in Whitstable, Tunbridge Wells, Sevenoaks and Ashford Outlet.

Crew was previously operating in Tenterden, but closed the location in September last year.

At the time, a notice on the door read: “We would like to thank all of our customers over the years for your loyalty, we will miss you!”

Naomi Parry, Head of Marketing at Crew Clothing, said in a statement: “We’re delighted to be announcing a brand-new store this Spring, at what is an exciting period for the brand.

“With warmer weather on the way, we have an array of new SS24 pieces still to come and we can’t wait to welcome our customers through the doors with a variety of welcome offers.”

Founded in Salcombe in 1993, Crew Clothing is a premium British lifestyle brand offering menswear, womenswear, kidswear, footwear and accessories.