A tattoo shop has drawn a crowd of more than 300 people today.

Drawn and Quartered tattoo and piercing shop in Wincheap, Canterbury launched a £20 tattoo flash sale, causing the huge line, which snaked along nearby roads.

Hundreds of people can be seen lining the street, with many queuing outside the shop before it opened at 12pm.

The team say the event was fuelled by a desire to thank its loyal customers and acknowledge the cost-of-living crisis with an affordable event for people.

On behalf of the business, social media manager Claire Mckenner said: “We wanted to get our name out there but also to offer something to people who may not always be able to afford to get tattoos.

“It’s been fantastic – it was such a big shock when we arrived and saw how many people were already there before we had opened.”

The team say they have been greeted by a lot of their existing clients, but have also noticed new faces.

Claire said: “Everyone’s really excited, it’s a really nice positive atmosphere – we’ve had no trouble, everybody has been really patient and understands there will be a bit of a wait.

“It’s a full military operation inside!”

There are 170 pre-drawn designs for customers to choose from and each customer can have up to five tattoos per person, with each tattoo taking a few minutes.

Only two tattooists, co-owner AJ Bennett and resident artist Hannah Brown, are serving customers, while resident artist Evan McCarter is doing the stencils.

However, the business also includes owner Sonny Bennett and piercer, Chanelle Parsons.

The event is the first of its kind for the shop, which opened in 2021.

“We will be running until we have no more equipment left – it’s hard to say how quickly we’re going through people,” Claire added.

Addressing the customers, she said: “Thank you for wanting to support us – we were unsure of how it was going to go and we have been amazed that it’s been so positive.”