The death of another pedestrian on the A28 at Chartham has sparked calls for more safety measures along the notorious stretch.

A 74-year-old man from Canterbury suffered serious injuries and died at the scene after he was hit by a silver Renault Clio travelling towards the city at about 4.30pm last Thursday.

At the same spot eight months before, University for the Creative Arts student Christopher Innes was killed after getting off a bus at an unmarked stop near Mansfields fruit farm.

The 21-year-old was crossing the road at the rear of the vehicle when he was struck by a van travelling at 45mph.

At an inquest into his death, coroner Bina Patel said she would consider whether to use her ancillary powers to write a report highlighting how to prevent future fatalities at the location.

However, no changes have been enforced as Ms Patel continues to gather more information - meaning the speed limit along the A28 by Nickle Cottages remains at 50mph.

The circumstances of last week’s death remain under investigation, but it is understood the victim had not caught a bus to the same spot.

As a result of the fatality, KCC is now advising bus drivers to avoid adopting the 'hail and ride' service at unmarked stops along the stretch of road.

Thomas Rye, however, who was at his home in Ashford Road at the time, argues the unmarked stop should still be removed and has called for a reduction in the speed limit along the road, where two drivers were killed in a head-on collision in 2011.

“How many more must die before common sense prevails over nonchalance?” he said.

“There are no road markings to indicate there being a bus stop and there is no footpath on the side of the road where the supposed bus stop exists.

“It is also unbelievable that the speed limit is still at 50mph.

“How can it be that nothing is done following a number of deaths on one stretch of road? It is absurd. Roads throughout London are safer than here.”

In 2015 nine people were hurt in a serious crash between a lorry and a minibus at the junction with Mansfield Farm.

Carol Manning, chairman of Chartham parish council, says it is time for an official bus stop to be installed.

“There needs to be a viable bus stop there,” she said.

“Maybe have one further along with proper markings and cautions as there are warnings for drivers at the moment

“There’s no right of way for pedestrians. Years ago it may have been common courtesy to drop passengers off wherever they like, however, there is now a lot more traffic and it doesn’t work like that anymore.”

Regent Coaches, a firm which has dropped passengers off at the location, did not comment when approached this week.

Kent County Council is now advising bus drivers not to pick up or drop off passengers at unmarked stops along the stretch of road.

Steve Pay, planning and operations manager for public transport, said: “As a response to this further incident, as a precaution, KCC has advised bus operators that they are not to adopt hail and ride practice on this section of the A28.

“Bus services can be registered to operate on the basis of a hail and ride principle where operators are free to pick up and set down passengers at any point along a line of route. This is common practice in Kent and across the UK.

"It has been used in this area for many years as a means of serving the local demand between marked bus stops located in Shalmsford Street and in Chartham.

“We are unable to comment further while a police investigation is ongoing.”

In November, county council leader Paul Carter dismissed calls for speed restrictions on the road, claiming it “could lead to frustrated drivers making inappropriate and unsafe manoeuvres”.

Speaking after Thursday’s fatal incident, which closed the road for five hours, Canterbury North county councillor Robert Thomas said: “I am due to have discussions with colleagues about the current state of play on the road.

“Any more deaths would be heart wrenching so I want to make sure that the best decisions are made.

“Until I have had discussions with highways officers and know all of the details, we’ll look at what changes could be made.

“Road safety is really important and my heart goes out to those involved. I will work hard to pursue what can be done.”