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Tickets for Lounge on the Farm are due to go on sale tomorrow - but organisers are yet to make their first line-up announcement.
Bosses of the annual festival at Merton Farm in Canterbury had been due to reveal the first wave of acts booked for this year's event yesterday.
But eager fans, many of whom have already reserved tickets, were left disappointed when no announcement was made.
Festival founder Sean Baker insists half the line-up is already booked, but says negotiations are taking longer than expected.
He says: "We were meant to make an announcement yesterday, but unfortunately in the festival world, offers are counter-offered by larger festivals with bigger pockets!
"So everything takes time and negotiation. Artists love playing Lounge over the bigger events so I just have to be patient with the negotiations.
"This the norm for us and for most other small festivals but we always get there in the end.
"Half the line up is booked. We're just waiting for the special headliner to confirm."
He is confident the festival will still be able to attract the same calibre of acts as previous years, which have included Ellie Goulding, Chic and Nile Rodgers, The Streets and Emeli Sande.
Mr Baker also says he has been touched by the support he has received so far - even before any acts have been confirmed.
He adds: "I have been overwhelmed with the positive messages from Loungers for this year's festival - we have had over 700 ticket reservations already and that's without any band announcements!"
Earlier this month, Mr Baker revealed this year's event would be scaled down from the normal three days to just one, on Saturday, August 2.
It will also be drastically condensed to a capacity of 2,500, after the owner of the farm decided to focus more on farming than events.
For Lounge on the Farm's 10th anniversary next year, organisers will have to look for another location - but Mr Baker says it will still be in Canterbury.
Speaking earlier this month, he said: "We have no intention to leave Canterbury anytime soon. This is where most of our supporters live. It wouldn't be Lounge if we left."
To buy tickets, which go on sale tomorrow at 9am and cost £55, visit www.loungeonthefarm.co.uk.