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A Kent pub has gone viral after posting a video of staff taking part in a blindfolded beer-pouring challenge.
Staff at The Dog at Wingham, near Canterbury, were left stunned when the TikTok post climbed to more than a million views in less than a day.
The video sees the staff, including owner and general manager Marc Brigden, try their hand at pouring a pint of Estrella blindfolded.
After just 24 hours, the clip has now attracted more than 1.2 million views - despite being only the sixth video the pub has posted on the platform.
Mr Bridgen says the reaction to the short clip has been "a real surprise".
"It's absolutely ridiculous," he said.
"We haven't been on the site long and I don't think any of us could have imagined this kind of reaction.
"We've always maintained a social media presence but focused on Facebook and Instagram, but after I met Thom Cakebread he suggested we take on TikTok too."
Mr Cakebread, who runs Dover-based digital marketing agency Cakeshop Media, was brought in to boost the pub's online presence.
His idea to film the challenge resulted in a pints of varying quality being poured – with Mr Bridgen coming a cropper and dropping his (half-full) pint off the bar.
"When Thom came in, he wanted to do the challenge – being the busy manager type I begrudgingly went first so I could get on with other things!" explained Mr Bridgen, who has run the pub for seven years.
"It was a bit of fun for the staff, a good laugh, but what a result in the end!"
The pub's following has also increased from "around zero" to almost 550.
"It really is incredible, and from a business perspective the following is especially good because it gets us closer to 1,000, when we can link our website to the profile," explained Mr Bridgen.
"I can't say I ever envisaged TikTok being quite this handy!"
The Dog has two AA rosettes and was recently listed 29th in the Estrella top 50 Gastropubs in the UK under head chef Rob Mantegna.