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A pub landlord has seen the funny side after becoming a victim of Harry Kane's World Cup group stage heroics.
While our captain has been banging in the goals against Tunisia and Panama, Jeremy Stirling, of the Maidens Head in Wincheap, has been regretting his decision to offer £3 pints whenever England find the net.
After every Three Lions goal, of which there have been eight so far, a ringing bell instigates a five-minute period for customers to grab their bargain drinks.
"Normally they cost a lot more so I thought it'd be a good plug for whenever we score," Mr Stirling said.
"I didn't expect to be stung this much though! All the customers were ribbing me when the goals kept going in. It created an atmosphere, the beers were lining up and it was great fun.
"I do still hope England go all the way - but just hope stop scoring so many goals."
As well as cheaper pints for every time Gareth Southgate's team convert this summer, the Maidens Head is also offering cut prices for Polish and Spanish goals due to the nationality of the pub's chef and landlady.
Luckily, for Mr Stirling, Poland have drawn blanks and will be heading home after tomorrow's (Thursday) game. However, an unconvincing Spain have bagged six and will be looking to capitalise on a favourable last 16 tie against hosts Russia.
Away from the Wincheap pub, revellers went out in force across Canterbury to celebrate England's Sunday afternoon demolition of Central American minnows Panama.
Following Thursday's top of the group showdown with Belgium, England will either playing in the knockout stages at 7pm on either Monday or Tuesday against Senegal, Japan or Colombia.
If it is to at last come home, the taps at the Maidens Head will be running dry until Saturday, July 15.