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A well-known actor and presenter has been filming in Kent - asking shopkeepers what they would do if they won £500,000.
Joe Swash, known for playing Mickey Miller in EastEnders and for his various presenting roles on ITV, has been out and about in Canterbury this morning.
He interviewed Debbie Barwick, who has run vintage clothing store Revivals in the city high street for 32 years.
Ms Barwick said she was approached by ITV Daytime Competitions team some time ago.
She was originally told she would be interviewed by Peter Andre, but it was Joe Swash who carried out the interview today.
Swash, who is partner to singer Stacey Solomon, won I'm a Celebrity...Get Me Out of Here! in 2008 and the 12th series of Dancing on Ice earlier this year.
"He was very nice - he was amazed we've been here 32 years and he was very interested," said Ms Barwick.
"I'd use the money to help out the traders here..."
"They wanted to interview shopkeepers about how you'd spend £500,000.
"I run Canterbury Independent Traders Alliance, and my reply was that I would use the money to help out the traders here.
"What I'd do is have some silly money, for friends and family, and a party or something.
"But the majority of the money I'd give to local traders.
"For a lot of them, a few thousands pounds will keep their business going.
"Without wanting to sound like the Mother Teresa of shops, I said I'd rather see the money go to the small traders who have had it really bad recently, to help keep them afloat."
"I don't know whether they've actually got a £500,000 prize or not," she added.
"I don't know when the programme goes out. It's quite a good bit of advertising though."
ITV has been approached for more information about the programme.