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A protester at a supermarket meat counter says she and her group are seeking zero exploitation of animals.
Vegan Claire Folan, from Thanet, says they should never be used for food, for their skin or fur or for entertainment and testing.
Mrs Folan, 34, was one of five protesters who held a 20-minute demonstration at Sainsbury's in Kingsmead Road, Canterbury, yesterday.
She told Kent Online: "We are seeking complete animal liberation."
Mrs Folan said that the protest was to "bring awareness of the violence that occurs to bring lamb bodies to the table this Easter."
The event was live-streamed via Facebook and shoppers were shown footage of slaughterhouses via a laptop computer.
Members of the group also put their points across by speaking though a megaphone.
Mrs Folan, a veterinary nurse, said that customers gave both "positive and negative" reactions.
She said: "Some spoke to use and took our leaflets but others said they were upset by our protest.
"That is understandable because certainly the footage was quite hard hitting."
Police were called to the supermarket and the protesters left immediately when officers arrived.
Mrs Folan said: "We weren't seeking a confrontation or to be arrested."
But she said further such protests would be carried out at places such as shops selling meat, zoos and slaughterhouses.