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Bluewater is preparing for an influx of visitors predicting over 800,000 people through their doors from Boxing Day.
Bosses have said that with sales of Bluewater gift cards up by 10% - coupled with brands including John Lewis, Next, Jack Wills and Tommy Hilfiger holding out till today or tomorrow to go into full sale - indicators are supporting a strong sales period.
On the Boxing Day sales, Robert Goodman, Bluewater’s manager said: “We are ready for a bumper Boxing Day this year.
"With the strongest retail offer to date, with 50 new brands launching with us this year, we are expecting visitor numbers to be on a par with Boxing Day last year.
"This will begin what is likely to be our busiest six days of the year.
“The day will be dominated by bargin hunters, taking advantage of offers from Bluewater’s unique line up of leading UK and international brands, and families.
"Many will also make a day of it, enjoying a film and then finishing with ice-skating or a meal at one of our 50 restaurants.”