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Abercrombie & Fitch to open new store at Bluewater Shopping Centre in Greenhithe

Abercrombie & Fitch is opening a new store in Kent.

The American retailer will be moving into Bluewater Shopping Centre in Greenhithe.

Abercombie & Fitch is opening at Bluewater Shopping Centre. Picture: @Bluewater/Facebook
Abercombie & Fitch is opening at Bluewater Shopping Centre. Picture: @Bluewater/Facebook

Boards have been put up around a unit on the lower floor teasing the shop as “coming soon”.

An exact date is yet to be revealed, but it is set to open its doors this summer.

Currently, there is only one Abercrombie & Fitch, which is located at Ashford Designer Outlet.

The clothing retailer also owns sister companies, Abercrombie Kids, Gilly Hicks and Hollister, the latter of which already has a store at Bluewater.

The new store is set to open this summer. Picture: Abercombie & Fitch
The new store is set to open this summer. Picture: Abercombie & Fitch

Founded in New York in the late 20th century, it is one of the oldest American clothing brands selling products focusing on “casual luxury”.

It sells both womenswear and menswear as well as fragrance and bodycare products.

The new addition to Bluewater follows a shake-up of stores a the shopping centre.

Recently, it has welcomed luxury brand Rituals, clothing retailers Bershka and Pull&Bear and French-owned Sephora which saw hundreds of eager fans queue up ahead of its opening.

Next week, beauty competitor Space NK is also set to open its doors on Thursday.

But, other prominent shops have left, including original anchor store House of Fraser.

After 25 years, the department store was replaced by Next.

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