Absolutely Fabulous star Dame Joanna Lumley will be spreading Christmas cheer to Kent shoppers this festive season.

The actress is working with Bluewater Shopping Centre, in Greenhithe, near Dartford, in their latest campaign and voices the store's radio and social media adverts.

Centre director James Waugh said: “We are thrilled to have Dame Joanna Lumley involved in our fabulous Christmas campaign this year.

“Her instantly recognisable voice brings an effortless, sophisticated style with a dash of humour, so it absolutely had to be her for the voiceover this year.

“What Bluewater has over online shopping is that ability to connect with people. We are offering gifts that can be seen and touched, assistants you can chat to in person, our places are real, memories can be made and the experience will be fun and fabulous.”

The Fabulous… Every Time campaign showcases the centre’s gift and leisure activities, featuring an accessorised turkey.