A shopping centre was filled to the brim with parents trying to get their children a cheap toy.

Bluewater, in Dartford, had hundreds of customers queuing around the complex to get into the Build A Bear shop.

The toy store was holding a pay your age sale, resulting in swarms of parents trying to get their kids a cuddly bear.

Louise Simmons, 35, a carer from Northfleet, said: "It is manic here. We have been here for two and a half hours and have just been told we still have another three hours to wait.

"The queues go from Build-A-Bear to Marks and Spencers and back down to House of Fraser."

Staff at Bluewater prevented people joining the queue at around 11:30am, due to how busy it was.

Spokesman, Holly Blake, said: “We’re aware that today’s Build-A-Bear workshop is proving extremely popular and as a result Build-A-Bear has closed the queue to avoid any guests being disappointed.

“For those already queuing we would advise speaking to a Build-A-Bear member of staff for details on the latest update on wait times.”