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Robbers have fled with cash and cigarettes after holding up a Longfield newsagent's shop and threatening staff.
Police were called out at 6.50pm yesterday to reports of a robbery at Martin's newsagent's in Station Road.
Staff were threatened with what is believed to have been a small knife, before the robbers left with their haul.
No member of staff was injured and police are still investigating.
The raiders fled with the cash, cigarettes and a handbag.
DS Sam Hudson-Gool, from Kent Police, said: "The three suspects who carried out this reported robbery clearly had little regard for the staff members they threatened and the impact this will no doubt have had on them.
"I am appealing for anyone who might have witnessed the incident, or who might have seen three people leaving the area, to contact us as soon as possible."
The first man has been described as white, between 20 and 30, about 5ft 8ins and stocky. He was wearing a blue baseball cap, blue and white striped jumper, sunglasses and trainers.
The second man is white, between 25 and 30, about 5ft 9ins, with medium length hair and was wearing a grey tracksuit.
The third is a white man, between 5ft 7ins and 5ft 8ins tall with short thin dark hair and wearing a dark jacket with a hood.
Anyone with information is asked to phone police on 01474 366193, quoting XY/13516/14, or Kent Crimestoppers, anonymously, on 0800 555 111.