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They came in their hundreds for a whiff of Peter Andre’s new perfume.
Excited fans queued for hours to have the Mysterious Girl singer sign bottles of his Unconditional fragrance at Bluewater.
He was met at the shopping centre’s Ice Palace by droves of women and girls, including some with his name written on their stomachs.
The fragrance, named after a track from Andre’s new album, has shot up the perfume charts to become the UK’s number one ladies new launch for 2009.
Andre was married to model and TV personality Katie Price, but the couple divorced earlier this year.
The pair met during their appearance on the ITV hit reality show I’m A Celebrity.
Unconditional, starting at £14.99, will be sold exclusively at The Perfume Shop until Christmas.