American celebrity Kim Kardashian gave Bluewater a huge publicity boost tonight when she tweeted pictures of the Kent shopping centre.

The television personality posted a picture of the inside of the centre, which is currently adorned with posters of her modelling for Calvin Klein.

She added the simple message 'No big deal!' in a message to her 58.6m followers. It has already been Liked more than 10,000 times.

Although Kim, who is married to Kanye West, did not name the venue eagle-eyed fans were quick to spot the Kent connection.

Mia Catlin tweeted: "Am I losing my mind or is Kim Kardashian posting pictures of Bluewater?'

Others quickly followed suit, expressing their astonishment.

It's not the first time Bluewater has enjoyed a Kardashian boost.

Sister Khloe visited the centre in 2013 to turn on the Christmas lights.