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The founder of an animal rescue centre at risk of closure has raised more than £1,000 in one weekend by naming bags of dog poo after ex-partners.
Kymm White, who founded South East Dog Rescue in Cotton Lane, Greenhithe in 2009, launched a Valentine’s fundraising campaign to name bags of dog poo after an ex-partner for £5 and post the picture online.
Although she was hesitant about how the idea would be received, the moment it launched it went viral.
In total, more than 200 people donated and gave the name of their ex, with Mark and Terry being the most popular.
Meanwhile, one restaurant wanted to name their chef on a bag of poo as a leaving gift.
Kymm said: “We had no idea how popular it was going to be.
“It was great to see people getting involved and raising money. It was great to see how many people were tagging their friends.
“It’s really lovely to see people supporting the dogs and our fundraising.
In total £1,142 was raised through the campaign with around 200 people naming an ex.
There were so many bags of poo, which were donated by the dogs, that Kymm ended up creating an album of names and faeces on Facebook.
The rescue centre now has until the end of July to find somewhere else to go, and it was for this reason that Kymm wanted to come up with something different to attract the attention of donators.
She said: “We don’t have anywhere to go. We are fundraising to try and secure our new premises.
“We are committed to these sanctuary dogs, so we have to find somewhere.”
It comes after the premises it is renting in Cotton Lane was sold to build warehouses.
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The fundraising efforts, which were shared widely on social media, have also given the charity some well-needed exposure and it is hoped their efforts will be spotted by someone who may have land suitable for the rescue’s next location.
The site currently houses around 20 to 25 dogs at any one time.
Due to the success of this year’s Valentines charity campaign, Kymm plans to run it again, but with more resources in anticipation of its popularity.