A Marks and Spencer has welcomed a new Mamas & Papas store inside it.

The Bluewater shop is now one of three to home the nursery brand, making it one of the first nationwide.

The shop opened on Friday, and there are more than 700 products on offer, including pushchairs, car seats and nursery furniture.

There will be in-store services such as one-to-one personal shopping appointments and car seat consultations and fittings.

The new 1,485 square foot "shop-in-shops" are part of a trial designed to deliver a bigger and better shopping experience for families.

Andre Brincat, store manager at Marks & Spencer, said: "We’re delighted to have been chosen as one of the first stores across the country to be home to Mamas & Papas.

"Families are such a big part of our community and we’re proud to be able to offer them a bigger, better shopping experience with the launch of our new Mamas & Papas shop-in-shop.

"We know how daunting welcoming a new addition can be, and we can’t wait to see customers faces when they visit and find everything they would expect at a Mamas & Papas store, with the added value of shopping at their local M&S."

Another way M&S is trying to improve the shopping experience for families is through their 'kids eat free in half term' initiative in its cafés, which is an offer that will return for the October half term.

Mark Saunders, chief executive officer at Mamas & Papas, said: "We are proud to be joining the Marks & Spencer family.’

"We’re excited to open at M&S's Bluewater store and look forward to supporting local parents-to-be and their families."

The store will be open from 9am-9pm Monday to Friday, 8am-9pm on Saturday and 11am-5pm on Sunday.