YouTube sensations The Sidemen are opening their first ever brick and mortar clothing store tomorrow (July 15).

The 6,000sq ft unit at Bluewater Sopping Centre in Greenhithe will open its doors from 9am.

The store will be the only place fans can purchase official Sidemen merchandise, other than their website.

Visitors on the opening day will also have early access to a brand-new range of unreleased merchandise, which will be available exclusively in the Bluewater store ahead of its general release next month.

Shoppers will also receive a free SDMN keyring with each purchase (while stocks last) alongside a discounted one month membership to Side+, the official Sidemen membership club.

Founded in 2013, Sidemen is made up of seven best friends, including rapper and boxer KSI, and between them have a 130 million combined subscribers on YouTube.

James Waugh, Centre Director at Bluewater, said: “We are delighted to announce the upcoming launch of the first ever official Sidemen store here at Bluewater this summer.

“With the ever-changing landscape of physical retail, it is important for us as industry leaders to bring digital-first brands to the centre and ensure our guest experience evolves and is enhanced.

“The Sidemen shop really is something quite special and we’re in no doubt that the in-store experience will be a massive draw, not just to Sidemen fans living locally, but further afield oo.

“Whether it’s welcoming exclusive retail brands such as the Sidemen, adding adrenaline-fuelled activities or bringing a new family-friendly event, we are always looking to innovate to make sure we offer guests the very best retail and leisure experience.”

Matt Peters, MD of Sidemen Clothing, added: “The Sidemen are undeniably pioneers in the rising world of creator led brands and this is another huge moment which further cements that.

“The Sidemen and team at Sidemen Clothing are incredibly excited for the launch of our first ever store at Bluewater.

“I’m looking forward to seeing the brand evolve in the retail space and create a closer connection to the Sidemen fans.”

Sidemen Clothing will be located on the Upper Rose Gallery of Bluewater, next to Apricot.