A new multi-media tourism campaign has been launched to bring more visitors to White Cliffs Country.

The Salutation Gardens at Sandwich was the setting for an event to introduce the new visitor guide and the White Cliffs Greeters Programme.

Cllr Frederick Scales said: “Tourism plays an important part in the local economy and this campaign shows the effective partnership working between the council and the industry.

“We are working together to promote White Cliffs Country as a great place to visit.”

The guide has been fully updated, with latest information and photographs showcasing the area, including details of famous faces and scenes and information on the areas impressive history.

It is packed with information on great days out and places to stay in the district and includes details on a range of events, including the celebration of the centenary of Louis Bleriot’s solo flight across the Channel on July 25 and 26.

The White Cliffs Greeters Programme is a project being led by Visit Kent as part of the Pride in Kent Campaign with the district council, Sandwich and Dover town councils and the White Cliffs Country Tourism Association as partners.

Based upon the Big Apple Greeters in New York, the scheme is only the second of its kind in the country.

A newly formed group of enthusiastic volunteers has been set up to enable visitors to meet up with knowledgeable 'greeters’ during their time in White Cliffs Country.