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The mum of killed cyclist Daniel Squire tirelessly handed out 500 car stickers on Saturday urging motorists not to text and drive.
Mrs Squire, whose 18-year-old son was killed after a collision on the A258 at Ringwould in 2013, is backing the Mercury’s campaign ‘Why Risk It?’
She stood for four-and-a-half hours outside Sainsbury’s in Deal, meeting shoppers and talking to them about the dangers of texting behind the wheel.
It follows the acquittal of van driver Philip Sinden in March, who was accused of causing Daniel’s death by dangerous driving. He was also found not guilty of causing death by careless driving.
Mr Sinden had admitted texting earlier in his journey, from St Margaret’s at Cliffe to Ringwould where the accident happened, but he was cleared of texting at the time his van hit Daniel.
The questions that were asked in the court room - and subsequently raised in the community - highlighted the risks of typing just one text, which affects concentration.
Mrs Squire said: “All 500 stickers went.”
In an effort to keep the district’s roads safe, The Mercury produced the Why Risk It? car stickers, which were paid for by sponsors Ovenden, Adamson’s and Juicy Media who printed them.
They are available in two sizes: The smaller stickers are perfect for car windows and the larger ones are ideal for commercial vehicles or windows of shops, houses or pubs.
Car air fresheners and pens, donning the Why Risk It slogan will be produced thanks to added investment from campaign sponsors.
They will be given away for free to keep the Why Risk It message out there.
Why Risk It stickers are available at the East Kent Mercury office, 13 Queen Street, Deal. Also at Dover Town Hall, Biggin Street and Sandwich Guildhall.
Daniel’s mum will hand out more stickers at Tesco, Whitfield, to keep the district-wide campaign happening in Dover.