The picturesque Garden of England is looking as pretty as a picture in images on show across the capital.

Visit Kent's summer campaign enticing Londoners, commuters and tourists across the South East to visit the county has got underway, with striking images going on show.

They went on display across London underground and over ground stations this week, and on a host of digital channels.

Now in its eighth year, the campaign has been developed with M&C Saatchi, AKA Media, and Southeastern.

It features eye-catching images and videos of Canterbury, Dover Castle, Hever Castle, Howletts Wild Animal Park, Leeds Castle, Margate, Royal Harbour Ramsgate, Shepherd Neame (Whitstable Bay), and Viking Bay Broadstairs.

It is being supported by Kent & Sussex Cottages, who have a range of holiday cottages and accommodation across the county.

Visit Kent chief executive, Sandra Matthews-Marsh MBE, said: “We are really excited about launching our summer campaign this week with this beautiful array of images. We have worked closely with our destinations, our attractions, and our partners at Southeastern to create a series of inspiring images that also include a clear call to action.

"We feel these creatives perfectly encapsulate the drama, energy and coastal beauty of Kent in a way that is bright, witty, and relatable.”

The campaign will be featured on large screens at Kings Cross station, and through targeted digital adverts.

This year’s campaign has more than one phase, the first featuring Canterbury, Margate, Royal Harbour Ramsgate and Viking Bay, Broadstairs and the next, with images of Dover Castle, Hever Castle, Howletts Wild Animal Park, Leeds Castle and Shepherd Neame (Whitstable Bay) launching on Monday, July 2.

She added: “We want to show people the Kent we love, in a modern and exciting new way, and to welcome even more people to enjoy a summer escape in Kent.”

To view this year’s images and find out more go to visitkent.co.uk