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Border officials uncovered a stash of class A drugs worth £3.2m in a truck - hidden under a bag with the slogan: "I'm gorgeous!"
The hessian Sainsbury's bag promised: "I'm a RENEWABAG. I’m made from natural fibres so I’m great for the environment – and gorgeous with it!"
But when staff at Dover’s Eastern Docks moved it, they found it was concealing a secret compartment containing 27 kilos of cocaine.
Latvian truckers Stanislavs Urbonavics, 43, and pal Kristaps Zarins, 33, denied smuggling drugs, but were convicted by a jury at Canterbury Crown Court.
The court heard the pair were stopped by sharp-eyed officials at Dover in May 2016, who then X-rayed the giant truck and discovered the secret stash.
Urbonavics, who was the driver, and Zarins were jailed for 13 years and 11 years respectively.