A drug dealer who offered prizes to users who bought the most crack cocaine and heroin has been handed a two year jail sentence.

Charlie Cullen from Dover would tempt addicts by offering free wraps to whoever purchased the most on a particular day.

He was caught out when police carried out a warrant at his St David's Avenue home on Thursday, February 6 2020.

The 20-year-old had also been observed in the town's Pencester Road on Tuesday, December 3 2019 selling three wraps, which when later tested were shown to contain crack cocaine and heroin.

He admitted two counts of supplying class A drugs at Canterbury Crown Court on Wednesday, June 10 2020 and was jailed for two years on the same day.

Cullen was a local dealer for the 'Lofty' line, which advertised crack cocaine and heroin by sending group messages to users in Dover.

Messages sent to the group during December 2019 stated: 'Daily challenge, whoever buys the most gets a 1+1 for free at the end of the day.'

'1+1' is a reference to two wraps of drugs.

Detective Constable Chris Weatherstone, Kent Police's investigating officer, said: "The encouragement of users to buy more and more drugs is a particularly worrying development uncovered during this investigation.

"The tactic poses the danger of escalating the local drugs market as well as adding to the public health risk.

"Kent Police is determined to disrupt and shut down drug dealing operations at every opportunity and I am pleased this prosecution has led to another dealer being taken off of our streets."

Read more: All the latest news from Dover