New roadside posters will be used to keep drivers safe during Dover’s A20 roadworks.

They will urge drivers, cyclists and pedestrians to stay alert and adapt to the changing layout as the work continues.

The scheme is a collaboration between the Port of Dover and Kent County Council, linking with the council’s Share the Road campaign.

The road improvements involve drastic changes with roundabouts being turned into traffic light-controlled areas.

The posters will be put up on billboards around the A20 and Dover Western Docks Revival area but also be featured on social media.

The A20 Junction Improvement Scheme is part of the town’s key regeneration projects including the port authority’s dockland redevelopment DWDR and Dover District Council’s St James’ leisure and retail development.

The roadworks, due to finish next month, are to improve traffic flow through Dover, into the port and between the seafront and town.

Philippa Janaway KCC road safety officer, said: “Distractions are a contributory factor in many crashes on our roads.

“We are delighted to be working in partnership with the Port of Dover to highlight the risks to road users of a changing road environment.

“Together we can help reduce the number of crashes on Kent roads.”

Jack Goodhew, general manager for special projects at the Port of Dover, said: “Safety is our number one priority with the Dover Western Docks Revival project.

“The A20 Junction Improvement Scheme has produced a fundamental change to the road layout and the whole community needs to be aware of just how much it has changed.

“We remind our community who frequently use the A20 to stay alert and safe, and be road aware.”

The roadworks at the York Street junction are expected to last until this month .

The project will then conclude with the traffic lights at Woolcomber Street being upgraded.

The year-long scheme is due to end next month.

DWDR is the single biggest investment ever undertaken by the port of Dover with development of about £250 million committed for delivering in the first phase.

The scheme involves bringing in new shops, bars, cafes and restaurants and the relocation and further development of the cargo business with a new cargo terminal and distribution centre.

This would lead to the creation of more space at Dover Eastern Docks for ferry traffic.