SHOPPERS in a Kent town stripped down to their undies to pick up £50 vouchers.

It was all part of a promotion to mark the opening of Store 21 in Biggin Street, Dover.

Store 21 is a new concept being trialled by QS at 13 stores across the country, and Dover was one of only six with the Who Bares Wins promotion.

The first 21 people, aged 18 or over, who were prepared to go through the doors dressed only in their underwear, were given a £50 voucher.

As the deadline approached the queue of people promptly stripped off.

John Weir only found out about the promotion as he walked past the store. "I didn’t know it was happening, but I decided to join in. It was worth it for £50."

In addition to his underwear, Ben Feasey sported a very fetching bow-tie.

Emma McLaren said she had agreed to meet up with friends outside the store to take part. "But they didn’t turn up," she said. "I went ahead with it anyway."

Company spokeswoman Sophie Boucher was delighted with the response. She said: "For many people, being 21 is the happiest time in their life, and Store 21 is all about enjoying contemporary fashion with carefree confidence – whether you’re 18 or 45."