Lines of a renowned poem have today appeared on a Kent landmark, as part of the Royal British Legion’s poppy appeal.

A verse of John McCrae’s In Flanders Field, marked out in a cluster of poppies, has been emblazoned across the white cliffs of Dover.

It reads: “Scarce heard amid the guns below.

“We are the dead: shorts days ago,

“We lived, felt dawn, saw sunset glow.”

The poem was written after poppies bloomed on the battle fields of the First World War.

They represent life growing in the most difficult of circumstances, connecting the poppy with a message of hope.

Claire Rowcliffe, director of fundraising, said: “The work of the legion is as relevant and vital today as it was in the aftermath of the First World War when the charity was founded.

"The donation for your poppy will help the legion support today’s armed forces community through hardships, injury and bereavements.

“We’re encouraging people to dig deep for this year’s appeal to help us raise £47 million.

“The Legion’s work is entirely dependent on the public’s generous support – so please wear your poppy with pride.”

The poem lines are also located at London’s Royal Hospital Chelsea in, Dunkirk beach, the National Memorial Arboretum in Staffordshire, Cardiff Bay, Salford Quays and outside the Sage in Newcastle.

Ms Rowcliffe added: “The Poppy Appeal 2017 is encouraging the public to recognise that your poppy supports the Armed Forces community past and present, and is a symbol of both Remembrance and hope.”

To see the lines visit britishlegion.org.uk