A mother-of-two is backing a TV campaign after her 10-month-old baby choked on food and started to turn blue.

The St John Ambulance nursery rhyme baby CPR video has been aired on ITV and on the internet, and is being shared among parents and schools.

The Nursery Rhymes Inc, a campaign to teach parents and the public how to help a baby who has stopped breathing, is closer to home for Megan Perkins, from Boughton-under-Blean, near Faversham.

Scroll down for video

Research shows that this first aid emergency is the one parents are most worried about, yet only a third know how to help.

“Most parents may think it’ll never happen to them, but you just don’t know when you may need to take immediate action to save your child’s life" - Megan Blean

Megan, 35, saved the life of her daughter Flora last spring after seeing a St John Ambulance video about how to help a choking baby. Now, she is backing the charity's latest campaign.

She said: “My experience shows by simply watching a short video you can very easily learn what to do in an emergency.

“Most parents may think it’ll never happen to them, but you just don’t know when you may need to take immediate action to save your child’s life.”

The new campaign features nursery rhyme characters, voiced by comedians Adam Buxton and Tim Key, who come together to create a memorable rhyme to explain the technique.

Incy Wincy Spider, Humpty Dumpty, Jack and Jill all make an appearance.

The 40-second version of the video is being aired on ITV, and the extended version has been launched on the St John Ambulance website and social media pages.

St John Ambulance chief executive Sue Killen said: “We’ve listened to parents and we know that they want to learn first aid in a way that’s easy and memorable. That’s what inspired us to create Nursery Rhymes Inc.

“We know a major barrier to parents learning is that baby CPR frightens them, so we’ve removed the fear factor and made it reassuring and as easy as possible to learn.

“We hope the song will stick in everyone’s heads.

“We’re asking everyone to share the video so all parents, grandparents and carers can learn what to do in those crucial minutes after a baby has stopped breathing.”

For more information, visit sja.org.uk