It’s not exactly marketing magic but then it’s not meant to be.

A spoof promotion film posted to Facebook has generated more than 650 shares and more than 400 likes.

The video shows Folkestone’s ‘best bits’ and has been flying around on social media sparking a mixed reaction with nearly 100 comments.

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Set to the music of Cliff Richard’s ‘Summer Holiday’, the video embarks on a whistlestop tour around the town, showing off the somewhat less than appealing crazy golf, beach and the town’s wildlife - or rather seagulls.

Residents have leapt to the defence of the town commenting that the video is only poking fun. Hayley Meadows said: “I moved here in August last year and I love it here.

“It’s better than some places nearby and I’ve met fabulous people. In fact I feel happy bringing up my child here.”

Clo Archer said: “It’s still nicer than Dover though!”

but Wendy Dibble commented: “Folkestone was such a clean pretty town when I was growing up, and a lot safer than it is today. I would not like to live there now.”

What do you think? Leave a comment below or contact us at folkestoneexpress@thekmgroup.co.uk