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A car got well and truly stuck on Folkestone's Sunny Sands beach today.
A Fiat 500 become wedged in the sand after the driver presumably took a wrong turn down a ramp towards the sea.
Tyre marks can be seen in the yellow sand, suggesting he did a few turns around the beach before getting stuck.
One bemused onlooker suggested the driver's Sat Nav might have led him astray.
Video: The car got stuck on Sunny Sands beach
Police were called to the scene at 2pm, and at around 3.40pm attempted to rescue the dark car from the crater.
It was hooked up to a police 4x4 who towed him out of the sand.