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They might not look like traditional pin-ups, but these women are hoping to prove that breast is best for a charity calendar with a difference.
A dozen Gravesham mothers have posed for photographs while breastfeeding in a bid to boost the confidence of other women.
The women, from Gravesham Breast Buddies, posed with their babies in a range of situations – including one woman who wore her wedding dress.
The project is raising money for a special care baby fund at Darent Valley Hospital, in Dartford.
Deborah Hart, a volunteer breastfeeding supporter at the group, was among those to pose in the calendar.
The 38-year-old, from Northfleet, said: "We wanted to do something to empower new mums.
"We hear all the time of mums who are lacking confidence feeding their baby in public.
"It's feeding their baby at the end of the day – we should be able to do that wherever and whenever we need to.
"I think a lot of the time they’re feeling anxious about people watching them or judging them and generally feeling uncomfortable."
The mother-of-two said she hopes the 12 images help remove the stigma of breastfeeding.
She added: "We wanted to create something that would give mothers a bit more confidence.
"The images are full of mums feeding in different scenarios – all of them completely normal, natural and everyday just to give people a bit more confidence."
The pictures were taken by award-winning photographer Emma Donovan, of the Photography Garden, for the calendar – called We Can Do It.
Money raised from the calendars is going to the Little Buds special care baby fund at Darent Valley Hospital.
In the first three weeks of putting the calendar up for pre-order, the group has raised almost £4,000.
To buy a calendar, for £8 plus postage, or for more information on the group, click here.
What do you think of the calendar pictures? Join the debate below.