Shoppers at Asda in Greenhithe did a double take when they saw three ladies together in a massive pink bra.

The underwear was revealed to raise awareness and money for the Tickled Pink cancer charity.

It took three weeks to make and was created by Wendy Sharman, whose daughter Jan Norman works in personnel team at the supermarket.

There was a raffle for a 40in television and the winner, Davi Robinson, who said she had never won anything in her life, was delighted.

The store’s community life champion Bridget Sparks, 50, said: “The reaction to the bra was a surprise at first, but then most customers thought it was a great idea. It had a real impact.”

Pamphlets and leaflet were handed out by Sylvia Hurley, breast clinical nurse specialist at Darent Valley Hospital and Sarah Surry and Steve Grimsey from Dartford’s Healthy Living Centre.

Asda’s Tickled Pink charity was launched in 1996 and has raised £30m.