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Gravesend has been an array of red, white and blue to commemorate the Queen’s birthday and now red and white flags are flying high to support England in the European Championship.
The Three Lions have battled it out against Russia, Wales and Slovakia, and the support continues as England prepare to play Iceland on Monday.
Fans flocked to The Goose in King Street, sporting red shirts, wigs and face paint to watch England play Wales.
The pub was unanimously rooting for England win, with not one Welsh fan in sight.
The Goose took more than £10,000 that evening as 350 people turned up to watch the game, the youngest of the crowd just four weeks old.
Manager Matt Gason, 43, is a loyal England supporter, and allowed his staff to leave their uniforms at home for the day and sport a football jersey that they had especially printed.
He said wife Nicola was not only Welsh but a massive Wales supporter, adding: “I do my thing. She does hers.”
The pub also showed last Monday’s game against Slovakia, which despite being at the start of the working week attracted a crowd of more than 400 and earned the Goose more than £8,000.
The pub reached its full capacity and recruited doormen for the evening to control the swell of people wanting to watch their team, managed by former Gravesend and Northfleet player Roy Hodgson.
On an average Monday the pub would take £4,000.
Tracey Cokeley, 28, assistant manager, said: “Even though it was just as busy as the last game, there was less cleaning up to do because we didn’t win. People had fun, enjoyed the game and went home. There was no swimming pool left over!
“I don’t think being on a Monday night makes too much difference. In fact, I think it’s better on a work evening than a weekend. Everyone will knock off a bit early or take the day off!” - Tracey Cokeley, The Goose
It seemed everyone was given the day off for the Welsh game as the pub was packed by lunchtime.
Oscar Saxton, 22, a building supplier of Wrothan Road, said: “It’s important to support England. Everyone has taken the day off and too right!”
Similarly, Dan Thomas, 22, an asset manager of Nurstead Lane, said: “I was born in England, my parents are English, so there is no doubt at all that I would be in the pub in my home town of Gravesend, drinking beer and celebrating.”
Just before kick-off, Dec Murphy, 46, a sales leader of Farley Road, said: “There are no Welsh supporters in here today and its obvious why. We’re going to win!
“I have lived in Gravesend my whole life. There was no way we would be celebrating anywhere else.”
Gary Stanton, 35 a driver of Chantry Court, said: “It makes me proud to see the support in Gravesend for the football.
“It has really brought people together, not just in support for England, but for everyone: there are flags for every team hanging up around the bar, and that’s great.”
The same volume of people are expected to turn up to celebrate England’s fourth match which is against Iceland at 8pm on Monday.
Talking after this week’s Monday game with Slovakia, Natasha Hollowell, 20, barmaid at The Kent, on the High Street, said: “It was a lot more civilized here than other pubs around here.
“We reached full capacity with at least 100 people upstairs and we have televisions downstairs that were playing the match too. We had to keep topping up and changing barrels.
“We support our local football team and fund-raise for them so we are known for our footie.”
The Kent is usually closed on Mondays but will be opening for the next game and expect it to be as busy as on a Friday night.