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The fencing industry is highly competitive and to survive you have to be ahead of the field.
For 85 years, Meopham Fencing Works has maintained a successful business as a fencing contractor and material supplier.
Manager Malcolm Baker said: “We are probably the oldest fencing company in Kent.
“We have rebranded and invested during difficult economic times and have a historic, quality brand which ensures repeat business.
“All of our waste goes for recycling. The business is managed by chartered professionals and has a rigid customer service policy and procedures.”
At the beginning, the most important staff member was a horse and cart working out of an old timber yard. This was not just for deliveries, but access to public conveniences as the premises did not have its own.
With a staff of five, the Meopham based company offers commercial, industrial, domestic and rural fencing in wood and metal as well as ironmongery.
Mr Baker said: “We have employed technological advances, embracing Twitter, Facebook, a new website and market research to accommodate customer requirements.”