The world of professional photography has radically changed with smartphones offering good quality pictures and competition among commercial photographers is fierce.

So having a unique selling point is vital.

In Pete Bresser’s case it’s the wide variety of services on offer from event, architectural, product and portraiture shoots.

With 30 years’ experience behind it, Dartford-based Bresser Photography & Digital Media was founded in 2009.

It based itself on being client centric, listening to what is required and acknowledging the individual or company needs.

A good website is critical when selling yourself in this profession and www.bresserphotos.com shows the broad diversity in the type of photo that can be taken.

Mr Bresser is an active networker and uses digital marketing and social media to an advantage.

His company can give your wedding a full photographic makeover and he also does dress up and have fun photo parties complete with studio flash lamps and a portable backdrop and there are plenty testimonials on the website.

The company is an avid follower and sponsor of Dartford Valley RFC and ensures their image is kept up-to-date and interesting.

Mr Bresser is also part of a new business initiative entitled Reverse The Tide. This group of professionals, with other selected experts in their fields, provide valuable business information to organisations small and large allowing them to profit more from their operations.

The group includes a videographer, author and business consultant; a public relations and marketing consultant; a graphics designer and social media consultant.

Bresser Photography & Digital Media is just one of several companies to enter this year’s Dartford and Gravesham Business Awards. They are supported by the Messenger and each entrant gets a free profile in our papers and online.

Entries have now closed but you can find out more at www.dgbawards.co.uk

This year’s sponsors are: Barnes Roffe; Dartford council; Gravesham council; KM Media Group; Lloyds Bank; Thomson Snell and Passmore; University of Greenwich and JonesFM.