Newly-crowned Formula 1 racing champ Jenson Button will roar into Bluewater today.

Bluewater's roads will be transformed into a temporary race circuit so the newly-crowned F1 Champion can take a Mercedes SL AMG for a spin.

It is all to celebrate Virgin Media Speedweek50 - a seven-day event coming to a head today with Button's appearance.

Fans can watch from designated viewing areas around the track. There will also be the opportunity to get involved in a live question and answer session with the sporting star, hosted by the BBC's David Croft.

He said: "I'm really looking forward to joining Virgin Media's Speedweek50 at Bluewater...It's always great to have the chance to meet some of our fans away from the racetrack."

But Bluewater bosses warn some of today's activities will be in a first-come, first-served basis.

Button won the title of World Champion after coming fifth in the Brazilian Grand Prix at the weekend.

• See how the Jenson roadshow takes off, as we update with multi-media coverage later...