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Residents are being asked for their thoughts on a possible £81 million development that could see 270 new apartments come to the area.
The luxury complex - called Little Hithe, would include a 24-hour gym, Olympic-sized swimming pool and spa facilities.
The company behind the plans, Imperial Corporate Capital, has sent out consultation leaflets to people who live nearby for their thoughts.
But a planning application has not yet been sent to the council.
If the plans were to go ahead, the hundreds of apartments would be built in the disused chalk pit near London Road and close to Greenhithe railway station.
A new ticket station for the railway and drop-off point would also be included in any plans, should the scheme move forward.
The site was previously overgrown but work began last week on cutting down and clearing the undergrowth.
Greenhithe resident Tom Chambers welcomed the development plans.
The 30-year-old said: “The new development proposed at Little Hithe has the potential to kickstart the regeneration of the Greenhithe area.
“The proposal includes improvements to the station and potentially improvement to local resident facilities.
“I hope that the development has taken robust consideration for the impacts to the road traffic in the area, and presents good opportunities for affordable housing for locals.”
According to the marketing website, apartments would include luxury features such as bespoke hand-crafted kitchens, contemporary art work and under-floor heating.
What do you think of the plans? Email gravesend@thekmgroup. co.uk.