They have been a cause of superstition for centuries and it seems that prospective owners are still wary of bringing a black cat into their home.

As a result rehoming centres say they find it far more difficult to get loving new homes for the pets.

But now the fightback starts - led by Louie from Gravesend who has been named as a runner up in a UK-wide search for the face of National Black Cat Day.

Louie, who is 12, was shortlisted from thousands of entrants in Cats Protection’s photo competition.

The charity hopes Louie will inspire more people to adopt a black cat, which typically wait longer to find new homes than other cats.

Owner Kezia Brown, 26, of Chalk, Gravesend, whose family adopted Louie from a rescue charity, said she was delighted her pet had been chosen as one of three runners-up to act as an ambassador for less colourful cats.

She said: “Louie is an incredibly loving cat and we can’t imagine life without him. He really is the heart of the home and he’s always there to greet me when I get in."

Many people think black cats bring bad luck particular if one crossing your path in the morning or if you frighten one. Of course the heightened interest in halloween has not helped their "brand".

However some regard it as bringing good fortune, especially if one wanders into your home or you see three in quick succession.

Whether or not they bring good luck or bad, they make loving pets, says Kezia. "He loves to be with people and enjoys nothing more than snuggling up for a cuddle," she added.