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A Poppy Appeal was launched at Bluewater this weekend with a ‘superheroes vs real heroes’ tug of war.
For the launch on Saturday October 29 people dressed as fictional heroes competed against veterans in a tug of war.
Among the ex-servicemen were amputee Stuart Gemmell, veterans from Gravesham and Ebbsfleet, and Royal Engineers from Maidstone Barracks.
The superheroes included characters from Star Wars and Indiana Jones.
The Royal British Legion pop-up shop will be located in the Lower Rose Gallery until Sunday November 13.
To commemorate Armistice Day Bluewater will also host a two minute silence on November 11 at 11am to remember all those lost in conflict.
Graham Ferris, Community Fundraising Manager for South East, said: “We’re asking people to widen their lens when they reflect on Remembrance.
“The Legion is here for all generations of the Armed Forces community, and it’s important to remember there’s a new generation that needs your support.
"The fundraising target in Kent is £1.5 million, which will go towards the Legion’s national target of £43 million to continue its vital work delivering practical funds, through life care and support to the Armed Forces community.”
Robert Goodman, Bluewater’s General Manager, said: “Bluewater is proud to host The Royal British Legion’s launch of the Poppy Appeal in Kent.
"This year’s launch continues the wonderful response we have had from the public in previous years and we are honoured to again lend our support to this cause.”