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Whale watching enters a fourth day as people head to the riverside to spot Benny the Beluga.
A handful of hopefuls have been seen at the River Thames near Shorne, with one person camping in a tent where the creature was originally spotted just after 9am on Tuesday.
The famous whale hasn't been seen today.
One dog walker saw the creature yesterday, but didn't have much luck this morning.
He said: "It's not there yet. It might be because the tide is out.
"It usually comes around midday, but we haven't seen it yet."
Some wildlife enthusiasts who have been watching over the past few days aren't hopeful Benny will be spotted because of the choppy water and tide.
Gravesham Borough Council said there have been extra visitors along the riverbank.
Spokesman, Sarah Knight, said: "It is pretty difficult to determine how business in the town may have improved as a result of the whale. The pubs along the river have been busy and we have certainly had lots of visitors from all over the UK along the river banks, hoping to get a glimpse of the beluga whale that has been sighted in the Thames.
"We welcome all visitors to Gravesend and hope that those visiting will stay in our hotels and B&Bs and eat in some of our amazing restaurants locally.
"We do urge people to follow the advice of the authorities and stay off the water and we hope that the beluga whale remains in good health and finds its way home safely.”