Isthmian League side Herne Bay have revealed their new badge.

The club engaged the local community in the design in an effort to give themselves a modern new look.

Bay chairman Stuart Fitchie is delighted with the design.

He said: “We are happy that the final design ticks all the boxes in terms of style, modernisation and practicality whilst keeping the traditional values of the club badge.”

The club had received a number of design submissions and many retained the presence of the heron and the clock tower.

Mr Fitchie said: “It became clear that people wanted these included in the new design. This led to our slogan for the campaign ‘Modernising Traditions’.”

Owen Williams of OW Creative Design was asked to produce the final design.

He said: “When Herne Bay got in touch about designing their new badge it was a project I couldn't turn down.

“While the aim was to bring a new, modern look for the club, it was important to recognise where the club has come from and ensure that the design feels right.

“I started by looking at all the fan-submitted designs and it was clear the features that were important to the fans. I feel we have reached a final design that works in the modern world while taking inspiration from the past.”

The club are giving away goody bags for all those who contributed a design with rewards including season tickets, club merchandise, match passes and mascot experiences.

The chairman says the club have been hit hard by the coronavirus crisis, losing between £40-£50,000. They were also in the South East division play-off places when the season was declared null and void.

They are now looking forward, however. Mr Fitchie said: “Our club re-brand coincides with the launch of our junior academy and the re-established partnership with Herne Bay Harriers, Youth and Wanderers grassroots clubs which will assist in our request to develop and nurture local talent providing a club, and role models within it, to inspire this future generation.”

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