Shepherd Neame has signed a deal to bring the latest alcoholic sparkling water to the UK.

The Faversham firm has extended its relationship with partner the Boston Beer Company to bring Truly Hard Seltzer to the nation - a brand which has recruited pop star Dua Lipa to launch its latest campaign.

Launching in black cherry and wild berry flavours, Truly Hard Seltzer has already established itself as one of the market leaders.

The fizzy water alcoholic drinks, introduced to the UK from the US last year with an ever growing number of brands, have proved a hit on our shores - with their low-calorie count proving a draw to many.

Throughout the summer, Shepherd Neame will showcase the drinks at key events and festivals and will be available across its pubs and at select premium on-trade outlets throughout the UK.

Marketing manager Louise Buet said: “Over the last two years, we have monitored consumer trends closely, capitalising on premiumisation and wellness through our estate.

"We are delighted to launch Truly Hard Seltzer to meet consumer demand as these trends grow, and proud that we are able to introduce such a prominent campaign to the UK audience.

"We are delighted to launch Truly Hard Seltzer to meet consumer demand as these trends grow..."

“Shepherd Neame has a strong partnership with the Boston Beer Company, working with the US team for over 30 years. The launch of Truly Hard Seltzer demonstrates a continuation of our connection, and commitment to our shared values.”

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