Shepherd Neame launches Cask Club with range of new ales across its pubs
Published: 08:44, 26 February 2019
Updated: 08:45, 26 February 2019
The county's oldest brewery is releasing a range of new cask ales to participating pubs.
Faversham-based Shepherd Neame's Cask Club will see the contemporary ales rolled out one a month, starting in March.
Head brewer Mike Unsworth said: “We are looking to bring out a range of beers that will excite the consumer and introduce them to some new flavours and beer styles.
“We want to shake off the old-fashioned image that cask ale sometimes projects, bringing more people to what we believe is one of the best drinks in the world, at the same time celebrating some seasonal classics.”
First up will be the Hop County Hopping Mad Pale Ale.
April will see the first international collaboration with the arrival of Samuel Adams’s Blonde Ambition, brewed to a recipe devised with US craft beer pioneers the Boston Beer Company.
This will be followed by New Dawn Citrus Ale. Further beers will then follow approximately every four weeks, among them collaborations with brewers from Finland, Italy, Sweden and, in 2020, the US.
As part of the initiative, drinkers will be able to pick up a Cask Club passport at participating pubs, collecting a sticker each time they try a new ale. Those who complete the passport will be eligible for an exclusive Cask Club T-shirt. They will also be entered into a prize draw for a weekend getaway.
It comes as part of the brewer's push to develop its own brand of beers.
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Chris Britcher