Food hall Macknade has struck a deal allowing it to open a new 'fish butchery' at its food hall in Faversham.

It has become the first retailer to partner with the Pesky Fish platform - a technology designed to source fresh British fish and seafood from sustainable sources.

It promises 100% traceability from boat to plate.

Stefano Cuomo, managing director of Macknade, explains: “Each and every single fish will be traceable right down to the boat and fisherman who caught it.

"Our partners at Pesky Fish, we’re proud to say, use only non-destructive methods of fishing. The range on offer, meanwhile, will constantly be changing and developing depending on what it is in season. This will allow our most adventurous customers to branch out from the norm and try something different.

"Best of all, our butchers will always be able to advise on methods for preparing and cooking, as well as what to serve alongside each week’s catch.

“We plan to mirror our approach to meat with an ethos grounded in provenance, knowledge and skill."

Ben King at Pesky adds: "Macknade is the first retailer that we have worked with. This change has been brought about by current global events but it was important to us to find a retailer with the same values and understanding of the unpredictable natural of the sea and our catch.

"We are using an ever-growing supply of seasonal, geolocation and environmental data and with this we are able to help both fishermen and our buyers predict what's likely to be caught today and tomorrow as well as the days, weeks and months to come."

Earlier this year, Macknade opened a new restaurant at Ashford's Elwick Place leisure development.

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